The combination of Mathem with Mat.se, together with the partnership with Axfood, will create synergies, increase scale, and enable the combined company to further improve its customer proposition in the direct-to-home online grocery market. Axfood will own approximately 17 percent of Mathem and as part of the partnership Axfood's purchasing and logistics company, Dagab, will enter into a seven-year delivery and collaboration agreement with Mathem, covering purchasing, product range and logistics. The transaction is subject to customary regulatory approval and is expected to close in the first quarter of 2022.
Georgi Ganev, CEO of Kinnevik commented: “We welcome Axfood as a partner and owner in Mathem. Axfood’s leading market position and passion for good and sustainable food will help strengthen Mathem’s customer offering, and we look forward to support the company on their continued growth journey together with our new partner.”
Klas Balkow, CEO of Axfood commented: “Together with Mathem we now create a stronger and better pure online offering for Mathem’s and Mat.se’s customers. The long-term supply agreement between Dagab and Mathem strengthens that offering even further. We look forward to further develop the merged Mathem and Mat.se company together with Kinnevik and the other owners.”
In the all-stock merger, Mat.se and Mathem are valued in proportion to their respective revenues during the last twelve months as at 30 September 2021.