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Playing for Change enters Ghana

27 January 2011, 14:15 PM
Young girls overcoming their fears through skateboarding and rap music, eco-
friendly toys and an iPhone app that teaches math. These are just some of the
results after a year of Playing for Change - The Kinnevik Group's investment in
social entrepreneurs who make the world better for children and youth. Playing
for Change now moves forward, searching for new social entrepreneurs - in Ghana

'Our Swedish social entrepreneurs have begun to show what can be achieved if you
combine passionate commitment to children and young adults with fresh ideas and
- inspired by the world of business - focus on getting results. We want to find
and spread this power of initiative in other parts of the world, and we are
starting in Ghana,' says Sara Damber, CEO of Playing for Change.

During February and March, Playing for Change are to find four social
entrepreneurs in Ghana who wish to contribute to a better world for children and
youth by promoting the right to play. The entrepreneurs will receive salary
funding and support to build their own businesses in an Incubator model
developed in Sweden.

Playing for Change was launched in Sweden in January 2010, when the Kinnevik
Group started searching for social entrepreneurs who use innovative ways to
improve the world for children and young people. A year later, Playing for
Change consists of ten ventures in Sweden - everything from play therapy for
traumatized refugee children to interactive learning environments.

Playing for Change is a joint venture between Kinnevik, Korsnäs, Metro,
Millicom, MTG, Tele2, Transcom, and the Hugo Stenbeck's Foundation.

For more information
Sara Damber, CEO Playing for Change, 070-762 00 28
Playing for Change supports social entrepreneurs who help children and youth to
a better life. We contribute with funds, business expertise, media exposure and
marketing. The entrepreneurs contribute with their power of initiative and an
idea that can change the world. Playing for Change is also an entrepreneurial
lead organization. CEO Sara Damber, a social entrepreneur herself, founded at
19 years old the foundation Friends, which today is Sweden's largest anti-
bullying organization.

More information:

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Source: Kinnevik via Thomson Reuters ONE