Mews and the transformation of hospitality
By Jose Gaytan de Ayala, Investment Manager
For decades, the software that runs hotels has been relegated to the background – hidden in back offices, quietly facilitating bookings, check-ins and housekeeping schedules. Traditional Property Management Systems (PMS) were designed to keep hotels operational, but they weren’t built to drive growth or increase profitability.
That’s changing. Hospitality is entering a new era where technology is no longer passive infrastructure, it actively powers performance, helping hotels to better price, monetise and operate every part of their business. Mews is at the forefront of this shift, expanding beyond PMS to become the platform that helps hoteliers better price, sell and operate every aspect of their business.
We first invested in Mews in 2022 when we led its Series C, doubled down by leading their Series D in 2024 and invested again in this year’s Tiger Global-led round. We previously have written about how Mews was empowering hoteliers to “do more with less”. Since then, Mews has grown by 50% and crossed EUR 200m in revenue in 2024; processed over EUR 10bn in yearly payments; and doubled the number of hospitality brands it works with.
From payments to events and, most recently, revenue management, Mews is setting up the foundation to accelerate its growth in the coming years and we could not be more excited for the journey ahead.
Boosting revenue through FX and payments
Today, around a quarter of hotel bookings are made in a foreign currency and nearly half of eligible guests choose to pay in their home currency, with the resulting fees going directly to third-party processors.
To address the situation, Mews recently launched Multicurrency, a cross-border payments feature. Guests will now be able to pay in their home currency, both online and in person, and hotels will increase their revenues by capturing a portion of the conversion fees.
Multicurrency is fully embedded within Mews' automated payments platform, requiring no complex setup and connecting seamlessly with existing online booking flow and payment terminals.
Turning every hotel space into a revenue-generating unit
In 2024, Mews acquired French event management platform Quotelo. With Quotelo, Mews allows hoteliers to seamlessly manage and monetise their conferencing and event spaces.
For many hotels, events are a significant revenue stream, yet few use purpose-built software to manage them. Mews now allows hotels to manage the available venues more effectively, respond to enquiries faster and drive conversion – turning underutilised space into a more predictable income stream.
Helping hoteliers capitalise on their real estate and provide guests with a superior experience is at the heart of Mews’ mission. The addition of Quotelo is part of Mews’ broader ambition to turn every space in a hotel, from guest rooms to event areas, into a revenue- and profit-generating unit.
Providing better pricing intelligence for hotels of all sizes
For hotels looking to optimise pricing without adding operational complexity, Mews now includes embedded revenue management capabilities, thanks to its acquisition of Atomize in late 2024 – a cloud-native RMS built for modern hoteliers.
Revenue Management Systems (RMS) help hotels optimise pricing in real-time - whether that’s responding to seasonal demand, sudden booking spikes or major events in the city. That can for example be a Lisbon hotel preparing for increased demand around a major local event, or a business hotel in Munich staying responsive to booking patterns during the trade fair season – without manual monitoring or guesswork.
Atomize, a Mews Company, brings advanced pricing automation and demand forecasting into the core of hotel operations. It empowers hoteliers to make smarter, real-time pricing decisions and get better revenue predictability, all within a unified system used for bookings, check-ins and daily operations.
Traditional RMS tools were often built for larger hotel groups but were typically disconnected from PMS platforms and needed dedicated teams to operate the tool which limited their use and impact.
Now, with revenue management embedded into Mews, boutique and independent hotels can unlock the same pricing power – without extra teams, disconnected systems or high costs.
Mews is gaining traction in the market
As the product suite has grown, so has Mews’ ability to serve more complex customers. In 2024, it signed a contract with Best Western, a significant signal that the platform can scale upmarket while retaining the agility and innovation that defines Mews.
The company also announced that Choice Hotels International has introduced Mews’ PMS for their international franchisees. Mews will be integrating with choiceEDGE, Choice Hotels’ proprietary customer reservation system to provide real-time rate updates and availability across all booking channels, while enabling frictionless guest interactions.
Investing behind a clear thesis
When we first invested in Mews, there were no FX capabilities, no event tooling and no revenue intelligence – just a clear conviction that the hotel industry deserved better. Since then, Mews has become a full-stack platform that spans across a hotel’s operations, seamlessly integrated into its operational rhythm. By digitising and optimising workflows, Mews not only makes hotels run smoothly but also helps them grow profitably.
With more than 20% market share in its core regions, Mews is now hard at work rolling out its expanded capabilities to its thousands of existing customers. Combined with its expansion in the US and DACH markets, we are seeing a step-change in the company’s growth journey.
For hoteliers, Mews is no longer the system you use to run your hotel – it’s the platform you build your business on.
