Global Fashion Group’s Australian e-retailer, THE ICONIC, is leading the way by launching a feature that will allow customers to filter and find sustainable products using five different sustainability categories: sustainable materials, eco-production, fair production, animal-friendly, and community engagement.
The initiative is empowering customers to make informed purchasing choices through education and accessibility. As a global company with 11.4 million active customers and over 10,000 fashion & lifestyle brand partners, GFG has an opportunity to drive the sustainability conversation forward in the high growth markets in which they operate.