Our Criteria for New Investments

Kinnevik applies a focused and transparent approach to new investment opportunities. Companies are carefully evaluated on the basis of these ten investment criteria.


Market opportunity

Addresses a material, everyday consumer need with a significant profit pool


Led by a talented and experienced team

Barriers to entry

High barriers to entry protect the business model from competition

Market leadership

Well positioned relative to peers

User engagement

Cohorts suggest the business is characterised by repeat customers


Places innovation and product development at its core

Path to profitability

The unit economics are positive and sustainable


Based on realistic projections, the entry price allows for appropriate risk-adjusted returns


Only sectors that are compatible with Kinnevik’s values and companies that subscribe to our values


Opportunity to own a material stake in the company over time and form long-term partnership