You know the drill. Getting in to your car, parking at grocers, standing in line, packing and unpacking the products. Time that could be spent elsewhere.
The Nordic countries have long been hailed as leaders in innovation, digital transformation and the adoption of new technologies. Yet in some sectors, the Nordic countries are lagging behind the true innovators. Food is one such sector. We believe this will change, and that the food sector is on the brink of a period of transformation over the next ten years far more forceful than the changes the sector has experienced during the past hundred years. The strongest underlying trend is that of a shift from offline to online, and with our deep understanding of e-commerce and of the digital consumer, we want to be driving this shift.
The way we grow, package, ship and eat food has changed dramatically and will continue to change at an accelerating pace. Innovation and awareness of what we eat and how that affects our health is increasing, and food is correspondingly becoming an integrated part of one’s identity, beliefs and desires, as well as a tool for managing wellness. Innovative business models have the power to contribute to us limiting the burden on our planet by reducing waste and optimizing transportation.
We strongly believe in delivering both economic and social value, and correspondingly we find that food fits squarely with our investment thesis. By understanding the full ecosystem, from production and sourcing through warehousing to distribution, last mile-logistics and food waste management, we wish to close the loop and push for a more sustainable grocery industry while supporting the consumer in their lifestyle choices.