Our Food Ecosystem

Online Food Retail

Providing more and better choice

Just like Kinnevik revolutionized the mobile and TV market in the Nordics in the 1980’s giving the consumer a choice they had never enjoyed before, we believe that the food sector is on the brink of a period of transformation over the next ten years far more forceful than the past hundred years. Kinnevik strongly believe in delivering both economic and social value, and correspondingly we find that food fits squarely with our investment thesis. Using our position with MatHem, Kolonial.no, Karma and Budbee as a starting point, the ambition is to deepen the relationship with customers and giving them more and better choice.

Kolonial.no

Kolonial.no is the leading online grocery store in Norway, with the ambition to use technology to make grocery shopping an effortless activity that brings freedom in customers' everyday lives. Kolonial.no delivers to approximately 40% of the Norwegian households. 

Karma

Sweden's sweetheart Karma, is a marketplace platform that connects consumers with local restaurants and grocery stores that have surplus food. By letting customers buy unsold food at a discount through the app, Karma is reducing food waste.

MatHem

MatHem is the strongest online grocery brand in Sweden, started 10 years ago it has built up a powerful platform for delivering excellent food to your doorstep, and even in to your fridge. With its partnership with Clas Ohlson, MatHem has started the journey to deliver on top of this food platform, a journey we will continue.

Budbee

Budbee is a technology company that operates a modern last-mile logistics service specialized for e-commerce businesses. Budbee has been breaking new grounds since 2016 by introducing the next generation home deliveries, a fundamental piece of knowledge to bring to our food ecosystem. Today Budbee offers their services to about 6 million people in Stockholm, Gothenburg, Malmö, Helsinki, and Copenhagen. 

Inconvenient Shopping

You know the drill. Getting in to your car, parking at grocers, standing in line, packing and unpacking the products. Time that could be spent elsewhere.

 

The Nordic countries have long been hailed as leaders in innovation, digital transformation and the adoption of new technologies. Yet in some sectors, the Nordic countries are lagging behind the true innovators. Food is one such sector. We believe this will change, and that the food sector is on the brink of a period of transformation over the next ten years far more forceful than the changes the sector has experienced during the past hundred years. The strongest underlying trend is that of a shift from offline to online, and with our deep understanding of e-commerce and of the digital consumer, we want to be driving this shift.

The way we grow, package, ship and eat food has changed dramatically and will continue to change at an accelerating pace. Innovation and awareness of what we eat and how that affects our health is increasing, and food is correspondingly becoming an integrated part of one’s identity, beliefs and desires, as well as a tool for managing wellness. Innovative business models have the power to contribute to us limiting the burden on our planet by reducing waste and optimizing transportation.

We strongly believe in delivering both economic and social value, and correspondingly we find that food fits squarely with our investment thesis. By understanding the full ecosystem, from production and sourcing through warehousing to distribution, last mile-logistics and food waste management, we wish to close the loop and push for a more sustainable grocery industry while supporting the consumer in their lifestyle choices.