At Kinnevik, we are experts in understanding complex and fast-changing consumer behaviours which empowers us to back business models that are harnessing the power of technology to address vital, everyday needs and make consumers’ lives better in the digital age.
The food space is one of the key sectors we’re focused on as we continue to grow our private portfolio of fast-growth technology businesses. It’s a fascinating industry that’s going through a dramatic transformation that will improve the lives of consumers, and that represents enormous opportunities for investors.
Magnus Jakobson, Senior member of the Nordic Investment Team and responsible for Food investments recently wrote a Medium post on how changes in consumer behaviour are driving Kinnevik’s food vision and outlining his reflections on some of the most frequent questions in this area. You can read the full piece here and a smaller extract below.
Magnus also sat down with Kinnevik’s CEO Georgi Ganev for an informal chat at our Stockholm office to discuss the market and its opportunities.